A Strategic and Story-Led Approach to
Public Relations
We create communication strategies that turn brands into credible market leaders.
Every campaign begins with a clear goal, a defined story, and a precise understanding of how media works.
My focus is not only on getting attention but on creating impact that lasts. These case studies represent my work that helped brands control their narrative and build measurable influence.
Flip Through my PR Case-Studies below
Structure Creates Influence
Every campaign I lead follows a structured process that transforms communication into measurable reputation. Public relations is not about random visibility; it is about building a system that consistently earns trust, attention, and authority.
My approach begins with research and positioning, followed by narrative development, media targeting, and continuous performance tracking. This structure ensures that every story serves a purpose and every placement supports the larger brand goal.
Over the years, I have led campaigns for brands such as Zivame, Meril, Sulzer, NP Digital, Indri Whikey etc, Each campaign was built on precision, data, and timing, not guesswork.
I believe that PR is not improvisation. It is engineering.
When structure meets storytelling, brands stop chasing relevance and start owning their narrative.
Technology and Innovation PR
Technology brands need precision, speed, and narrative clarity. My work in this sector focuses on transforming product launches and innovation stories into national conversations that establish authority and trust. From smartphone leaders like TECNO Mobile and Infinix to innovation-driven companies like Mukunda Foods, Oraimo, and Techila Global Services, I have built campaigns that strengthened market positioning and created measurable visibility across business and tech media.
Every campaign begins with a structured assessment of the brand’s unique value proposition, followed by strategic media targeting and message engineering. The result is not short-term buzz but sustained credibility in highly competitive markets.
Finance and Banking
Public relations in finance demands credibility and control. My campaigns for organizations such as Spandana Sphoorty, Value Focused, and other financial institutions have been designed to build long-term investor confidence and stakeholder trust.
The focus is always on reputation management and consistent communication across credible financial media.
Each project starts with clarity on regulatory and market realities, followed by data-backed storytelling that aligns with business strategy.
My approach ensures financial brands stay visible while maintaining the tone of authority expected in their category.
FMCG and Consumer Brands
Consumer brands thrive on emotional connection, but emotion without structure fails to convert into loyalty. I led campaigns for Tata Salt, MBA Chaiwala, Magic Sip Coffee, and Yewale Tea that focused on building emotional resonance through disciplined storytelling and placement strategy.
Each campaign balanced authenticity with consistency, making the brand message both memorable and measurable.
My work in this sector prioritizes brand narrative architecture ensuring that every communication point strengthens recall and reinforces trust.
These campaigns have successfully turned products into stories and stories into enduring identities.
Healthcare PR
Healthcare communication demands accuracy, empathy, and credibility. I have led PR campaigns for Artemis Hospitals, Ajeenkya D.Y. Patil Healthcare, Meril Life Sciences , VLCC, and Apollo Diagnostics, focusing on shaping narratives that build trust and authority.
Each campaign was designed to educate, inform, and inspire confidence while maintaining the integrity that healthcare communication requires.
Our work in this sector was recognized with the Healthcare Excellence & Leadership Award 2025, presented at Pune.
This award reflects the consistent results we have achieved in healthcare communication and our structured approach to managing sensitive, high-impact campaigns.
Every project combines storytelling with data-driven outreach, ensuring that healthcare brands gain visibility that is both responsible and influential.
Education and
Ed-Tech PR
Education and EdTech brands require positioning that reflects both knowledge and impact. I have developed PR strategies for KC Overseas, Physics Wallah, Learn My Way, and other educational enterprises to strengthen their public identity and institutional voice.
Each campaign aimed to highlight innovation, student outcomes, and leadership thought pieces in respected media platforms.
The strategy combines content precision, educator profiling, and consistent storytelling to build trust and influence across the education ecosystem. It turns academic excellence into public recognition and leadership into legacy.
Real Estate and Infrastructure PR
The real estate sector requires precision in positioning and strength in communication. I have led campaigns for Godrej Properties, Reliance Builders, Kundan Spaces, MK Builders and Developers, T Square Developers, Nobility Homes, and Golden Brick Property Solutions, each campaign designed to build authority and inspire investor confidence.
For Godrej Properties, the communication strategy highlighted its Rs 6,000 crore fundraising and large-scale expansion across India, aligning with its reputation as one of the country’s most trusted developers. Reliance Builders required a multi-channel visibility campaign that elevated its three-decade legacy in Hyderabad’s property market through coverage in The Economic Times, Business World, and Financial Express.
Kundan Spaces was positioned as a leader in Pune’s redevelopment and NRI investment market, with structured media exposure across Outlook India, The Times of India, and Business World.
Every real estate campaign follows my structured framework: define credibility, identify the right platforms, and maintain message discipline.
This approach ensures that every story drives real inquiries, investor trust, and measurable brand growth. My role is to make sure each brand becomes synonymous with reliability and long-term value in its market.
Corporate and Enterprise PR
Corporate PR is about leadership, structure, and message control. I have created communication frameworks for Sulzer, Techila Global Services, Peoplefy Infosolutions, Evolve Global Corp, and Agriplast Protected Cultivation, helping these organizations build reputations defined by trust and performance.
Each initiative began with leadership profiling and content planning aligned with business objectives. The strategy was to move beyond announcements and create enduring positioning that reflects stability and authority within their sectors.
Lifestyle and Luxury
Lifestyle and fashion communication is about balance, it has to be aspirational but still relatable. I’ve worked with brands such as Zivame, Oraimo, BeatXP, Magic Sip Coffee, and XtraPower Energy, helping them shape how they are perceived by their audiences.
Each of these brands had a distinct personality, and the role of PR was to express that personality clearly, not exaggerate it.With Zivame, the focus was on authenticity and confidence.
For Oraimo and BeatXP, the objective was to position them as modern, tech-driven lifestyle brands without losing approachability.
I don’t treat lifestyle PR as image polishing it’s about creating stories that feel true to the brand and align with how real people think, buy, and connect.